SPARTANBURG, S.C.--(BUSINESS WIRE)--Nov. 13, 2012--
Denny’s
discount meal promotion for
AARP
members has achieved a record-breaking milestone after engaging more
than 15 million
AARP members since launching in 2010, demonstrating the
importance and powerful influence of the boomer demographic.
Denny’s commitment to the 50+ audience, which accounts for more than 45
percent of the restaurant chain’s guests, has been strengthened by its
three-year relationship with AARP which offers AARP members exclusive
dining benefits at Denny’s restaurants nationwide. Members age 50+ who
show their AARP membership card any day of the week between 4 and 10
p.m. are eligible to receive 20 percent off their entire check. Members
and their guests can also purchase a cup of coffee for one dollar per
person, 24 hours a day, 365 days a year.
“The boomer demographic is extremely loyal to Denny’s and we strive to
understand what is important to them as they move into a new stage of
their life,” said John Dillon, vice president of marketing and product
development for Denny’s. “Many are becoming grandparents at a later age
and even starting new careers, so we want to ensure that we are
accommodating them and the next generation of consumers by offering the
value and variety they have come to expect from Denny’s.”
“Denny’s was AARP’s first restaurant discount provider and is a great
example of a brand that understands its customers and knows how to bring
value to key demographics,” said Angela Jones, senior vice president
AARP Services Inc., AARP’s wholly owned for-profit subsidiary. “Engaging
more than 15 million of our members demonstrates that Denny’s offer is
highly relevant to AARP members.”
In addition to their offering for AARP members, Denny’s has a dedicated
menu for guests over 55 featuring an extensive offering of the brand’s
most popular breakfast, lunch and dinner entrées, all offered at a
competitive price. Fit Fare® options, including egg whites, chicken
sausage and hearty wheat pancakes are also available for substitution at
no extra cost to meet the nutritional needs of Denny’s older guests.
About Denny's Corp.
Denny's is one of America's largest full-service family restaurant
chains, currently operating more than 1,600 franchised, licensed and
company-owned restaurants across the United States, Canada, Costa Rica,
Mexico, Honduras, Guam, Puerto Rico and New Zealand. For further
information on Denny's, including news releases, please visit the
Denny's website at www.dennys.com.
About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of
more than 37 million, that helps people 50+ have independence, choice
and control in ways that are beneficial to them and society as a whole.
AARP does not endorse candidates for public office or make contributions
to either political campaigns or candidates. We produce AARP The
Magazine, the definitive voice for Americans 50+ and the world's
largest-circulation magazine; AARP Bulletin, the go-to news source for
the 50+ audience; AARP VIVA, a bilingual lifestyle multimedia platform
addressing the interests and needs of Hispanic Americans; and national
television and radio programming including My Generation and Inside
E Street. The AARP Foundation is an affiliated charity that provides
security, protection, and empowerment to older persons in need with
support from thousands of volunteers, donors, and sponsors. AARP has
staffed offices in all 50 states, the District of Columbia, Puerto Rico,
and the U.S. Virgin Islands. Learn more at www.aarp.org.
About AARP Services, Inc.
AARP Services, Inc., founded in 1999, is a wholly-owned taxable
subsidiary of AARP. AARP Services manages the provider relationships for
and performs quality control oversight of the wide range of products and
services that carry the AARP name and are made available by independent
providers as benefits to AARP’s millions of members. The provider offers
currently span health products, financial products, travel and leisure
products, and life event services. Specific products include Medicare
supplemental insurance; credit cards, auto and home, mobile home and
motorcycle insurance, life insurance and annuities; member discounts on
rental cars, cruises, vacation packages and lodging; special offers on
technology and gifts; pharmacy services; legal services; and long term
care insurance. AARP Services also engages in new product development
activities for AARP and provides certain consulting services to outside
companies.
Source: Denny's Corp.
Media:
Kristina Jorge, 646-277-1234
kjorge@icrinc.com
or
AARP
Media Relations
202-434-2560,
media@aarp.org