SPARTANBURG, S.C., Feb 02, 2009 (BUSINESS WIRE) -- At the end of their humorous Super Bowl ad that poked fun at their
competitor's "candy" breakfasts, Denny's (NASDAQ: DENN) surprised
millions of Americans by offering a FREE Grand Slam
® breakfast to anyone
who visits their restaurants across America between 6am and 2pm on
Tuesday, February 3. Denny's Super Bowl ad, broadcast in the third
quarter of the game, was seen by millions of viewers in the US. The
company anticipates that up to two million consumers will take advantage
of the free Grand Slam
® offer.
"The Grand Slam has always been a Denny's favorite," says Nelson
Marchioli, CEO, Denny's. "This free offer is our way of re-acquainting
America with Denny's real breakfast and with the Denny's brand. You
don't know the real Denny's unless you've been in our restaurants
lately, experiencing the quality of our new menu items and our service
first-hand."
Denny's free Grand Slam® offer kicks off the brand's 'Year of the Grand
Slam.' Introduced in 1977, the Grand Slam® breakfast is
one of Denny's best-known and best-selling products. (Inspired by one of
America's favorite pastimes, the breakfast features pancakes, eggs,
bacon strips and sausage links - two of each. Denny's sells over
12,500,000 Grand Slams a year.)
Consumers who take advantage of the Denny's free offer will get another
great surprise: A bounceback coupon booklet that will give guests great
deals, including offers for additional free menu items with purchases.
Also, in conjunction with the free Grand Slam® on Tuesday, Denny's
guests will be able to "Slam It Up" by adding any two additional items
for 99 cents each.
About Denny's
Denny's is one of America's largest full-service family restaurant
chains, with more than 1,500 locations. For more than 50 years, Denny's
has been serving up real breakfast 24/7. Home of the famous Grand Slam®
breakfasts, Denny's provides a variety of flavorful food and beverage
choices. For more information on Denny's, please visit www.dennys.com.
SOURCE: Denny's
For Denny's
Hill & Knowlton
Cori Z. Rice, 305-443-5454
cori.rice@hillandknowlton.com