SPARTANBURG, S.C., Oct 19, 2009 (BUSINESS WIRE) -- Denny's (NASDAQ: DENN) has cooked up a digital game, "Cook Like a
Rockstar," that encourages late-night guests to create their own unique
virtual meals through online, social and mobile applications as a
complement to the latest Allnighter Rockstar menu featuring new dishes
by Jewel and Los Lonely Boys. The new Rockstar menu and "Cook Like a
Rockstar" game are part of Denny's ongoing Allnighter program, a
sub-brand launched last spring that provides young, late-night guests
with shareable food in a cool dining atmosphere from 10 p.m. to 5 a.m.
"The Rockstar menu gives our late-night guests the opportunity to enjoy
meals that were literally created by some of the biggest entertainers in
the world, and now those same guests can match cooking skills with those
same entertainers from a computer or mobile device," said Mark Chmiel,
chief marketing and innovation officer for Denny's. "'Cook Like a
Rockstar' uses the cutting-edge technology preferred by late-night
guests to deliver an experience that is only available at Denny's. The
Allnighter program is constantly evolving and 'Cook Like a Rockstar' is
the latest innovation in a heritage rooted in providing premium meals in
an enjoying atmosphere a fair price."
Guests play "Cook Like a Rockstar" by choosing, combining, sizing and
arranging Denny's ingredients from a drop down menu on a plate before
finally naming the menu item. Platforms featuring the game include
iPhone, Facebook, and the www.dennysallnighter.com
Web site. The submissions will be featured and voted on at www.dennysallnighter.com
starting Oct. 19. The grand prize is a private party for the winner,
family and friends at a nearby Denny's, which will feature the winning
menu item prepared and served by Denny's chef and staff.
Joining Jewel and Los Lonely Boys on the new Rockstar Menu are the two
most popular Rockstar items to date, Rascal Flatts' Unstoppable
Breakfast and the Hooburrito, developed by rockers Hoobastank. The
Rockstar menu items featured on the Allnighter menu are currently
available in Denny's nationwide.
-
Jewel's Acoustic Smoked Chicken Quesadilla - A quesadilla
filled with smoked chicken, a blend of cheeses, spicy red chili sauce
and pico de gallo topped with sliced avocado and pico de gallo. It is
served with sour cream and a lime wedge.
-
Los Lonely Boys' Texican Burger - A burger topped with grilled
onions, Pepper Jack cheese, jalapenos, tomatoes and tangy barbecue
sauce. It is served with new wavy-cut French fries.
-
Rascal Flatts Unstoppable Breakfast - Biscuit topped with
country-fried steak, eggs your way, American cheese, country gravy and
bacon. It is served with hash browns.
-
The Hooburrito - Hoobastank serves up a burrito with crispy
chicken strips, Pepper Jack cheese, cheese sauce, fried onion crispers
and a hint of barbecue sauce. It is served with tortilla chips, cheese
sauce and ranch dressing.
Past Denny's Rockstar menus have featured Plain White Shake (Plain White
Ts), Melty Grilled Chicken and Sausage Quesadilla (Taking Back Sunday),
Band of Burritos (Good Charlotte), and The Great Eggsteak (Boys Like
Girls).
The Denny's Allnighter program also features the Adopt-A-Band
initiative, which not only provides up-and-coming bands with free meals,
but allows fans to hang out and spend personal time with bands at
Denny's locations, following concerts. Some of these late-night
Adopt-A-Band parties often become extensions of a concert through
impromptu acoustic jam sessions. To date, more than 40 bands including
Katy Perry, Saving Abel, and Forever the Sickest Kids have benefitted
through Denny's Adopt-A-Band program.
For more information on the Allnighter program including the new
Rockstar menu, "Cook Like A Rockstar" and Adopt-A-Bands, please visit www.dennysallnighter.com.
About Denny's
Denny's is one of America's largest full-service family restaurant
chains, with more than 1,500 locations. For more than 50 years, Denny's
has been serving up real breakfast 24/7. Home of the famous Grand Slam®
breakfasts, Denny's provides a variety of flavorful food
and beverage choices. For more information on Denny's, please visit www.dennys.com.
SOURCE: Denny's
Media Contacts:for Denny's
Erin Collins, 404-739-0160
erin.collins@fleishman.comor
Chad Corley, 404-739-0149
chad.corley@fleishman.com