SPARTANBURG, S.C., Jul 14, 2009 (BUSINESS WIRE) -- 42 lucky customers who eat at Denny's (NASDAQ:DENN) this summer will
leave not only with a great meal but with a trip for two to the Bahamas
for a five night/six day stay at the Wyndham Nassau Resort & Crystal
Palace Casino. It's all part of Denny's fun summer Grand Slam Bahamas
Vacation Getaway promotion at participating Denny's beginning July 14.
Customers will know they have won after receiving a scratch-off card
from their server and then entering the card's unique code on the
microsite, www.GrandSlamBahamas.com.
Along with the customers who walk away with the opportunity to win free
trips, Denny's, in a show of its familiar generosity and complete
appreciation of its employees, will also give away free trips to eight
hard-working servers at the end of the promotion.
"The Denny's Grand Slam Bahamas Vacation Getaway is our way of showing
our continued appreciation for our customers and employees," says Mark
Chmiel, Chief Marketing Officer of Denny's. "This is a fun way for our
customers to not only enjoy their meal but know they may get a little
extra after leaving the restaurant, because even if they don't win a
Bahamas travel package, they will win a free food or beverage item on
their next trip to Denny's."
The Denny's Grand Slam Promotion will work this way: Servers inform
guests if they buy an entrée and add on a signature beverage, pancake
puppies, soup, salad, or dessert on to their order, they will receive a
scratch-off game card. The scratch-off game card is composed of two
parts: Scratch-off instant win food and beverage prizes that are good on
the customer's next visit and an Online Game Grand Prize
scratch-off revealing a unique code for a chance to win a trip for two
to the Bahamas (includes hotel, airfare, $100 in Free Play Casino Cash
and two rounds of golf). There are 42 Grand Prize trips for two to the
Bahamas. Guests will enter their code at www.GranSlamBahamas.com
to tell them if they've won.
For each Denny's restaurant the eight servers who sell the most
qualifying items at the end of the promotion will be eligible to win a
trip for two to the Bahamas. Additionally, eight I-Pod Shuffles, 20 $50
Wal-Mart Gift Cards and 40 Coca-Cola Branded Prizes will be given away.
"The Denny's Grand Slam Bahamas Vacation Getaway is a win-win for us,
our customers and our employees," adds Chmiel. "We are committed to
making sure Denny's visitors have an enriching experience and our
employees know that they are valued. This event is the perfect
opportunity to accomplish both goals."
The Denny's Grand Slam Bahamas Vacation Getaway will begin on Tuesday,
July 14, 2009 and will end on Monday, August 31, 2009. All free food and
beverage prizes must be redeemed by September 30, 2009, and the online
game must be played by 11:59 p.m. on September 30, 2009.
About Denny's
Denny's is America's largest full-service family restaurant chain,
with more than 1,500 locations. For more than 50 years, Denny's has been
serving up real breakfast 24/7. Home of the famous Grand Slam®
breakfasts, Denny's provides a variety of flavorful food and beverage
choices. For more information on Denny's, please visit www.dennys.com.
SOURCE: Denny's
For Denny's
Hill & Knowlton
Cori Rice, 305-443-5454
Cori.rice@hillandknowlton.com